If you love sewing, quilting, embroidery, or simply learning something new, there’s one event you’ll definitely want on your calendar this year—AllBrands University in San Antonio!
This isn’t your typical sewing class. It’s two exciting days filled with hands-on projects, expert instruction, the latest sewing technology, and plenty of inspiration to take home. Whether you’re just getting started or have years of experience behind the machine, AllBrands University is designed to help you learn, create, and connect with fellow sewing enthusiasts.
Learn by Doing
One of the best things about AllBrands University is that you don’t just watch demonstrations—you get to jump in and create.
Throughout the event, you’ll rotate through interactive breakout sessions where you’ll sew, embroider, quilt, and explore new techniques using today’s top machines. It’s a great opportunity to try equipment you’ve been curious about before making your next sewing machine investment.
Experience the Latest Sewing Technology
Have you been wondering what makes today’s sewing and embroidery machines so exciting?
At AllBrands University, you’ll have the opportunity to experience premium machines from leading brands while knowledgeable instructors guide you through their features.
You’ll discover how modern technology can help with:
- Quilting large projects
- Precision embroidery
- Decorative stitching
- Easy machine navigation
- Creative embellishments
- Time-saving features
There’s nothing quite like trying a machine yourself to understand how it can transform your sewing experience.
Learn from Industry Experts
One of the biggest highlights of the event is the incredible team of educators.
These experienced instructors share practical tips, techniques, and creative ideas you can immediately apply to your own projects. Whether you’re looking to improve your embroidery placement, perfect your quilting, or simply become more confident with your machine, you’ll leave with valuable new skills.
Make Projects You’ll Be Proud Of
Everyone loves leaving a class with something they’ve actually made!
During AllBrands University, participants complete multiple hands-on projects while learning new techniques along the way. It’s a fun, relaxed environment where creativity takes center stage—and you’ll leave with finished projects, fresh inspiration, and new sewing confidence.
More Than Classes—It’s a Sewing Community
One of our favorite parts of AllBrands University is meeting people who share the same passion for creating.
Spend time with fellow quilters, embroiderers, garment makers, and hobbyists, exchange ideas, ask questions, and discover new techniques together. Many attendees say the friendships they make are just as valuable as the projects they complete.
Exclusive Event Perks
In addition to two full days of education and creativity, attendees can enjoy:
- Exclusive event-only pricing
- Special machine bundles
- Trade-in opportunities
- Vendor shopping
- Giveaways and prizes
- Goodie bags
- Lunch and snacks each day
If you’ve been considering upgrading your sewing, quilting, or embroidery machine, this is one of the best opportunities of the year to compare models and speak with knowledgeable experts.
Event Details
📍 Location: Norris Event Center, San Antonio, Texas
📅 Dates: Friday, August 28 & Saturday, August 29, 2026
🕣 Time: 8:30 a.m. – 4:30 p.m. each day (doors open at 8:00 a.m.)
Ready to Join Us?
Whether you’re shopping for your next machine, looking to improve your skills, or simply want two fun-filled days surrounded by fellow sewing enthusiasts, AllBrands University is an experience you won’t forget.
Come sew, quilt, embroider, learn, laugh, and leave inspired. We can’t wait to see you in San Antonio!
Frequently Asked Questions
What is AllBrands University?
AllBrands University is a two-day educational event featuring hands-on sewing, quilting, embroidery, machine demonstrations, expert instruction, and exclusive event specials.
Who should attend?
The event is perfect for beginners, experienced sewists, quilters, embroiderers, and anyone interested in learning about today’s sewing technology.
Do I need to bring my own machine?
No. Premium sewing and embroidery machines are provided for classroom use, allowing you to experience the latest technology firsthand.
Will there be shopping opportunities?
Yes! Attendees have access to vendor shopping, exclusive event pricing, special bundles, and trade-in opportunities available only during the event.
What will I make?
Participants complete multiple hands-on projects while learning techniques they can continue using long after the event.