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Fresh from BERNINA University: Meet the Newest Machines We’re Excited About!

One of the highlights of every summer is BERNINA University—the annual event where BERNINA dealers from around the country get together to learn, share ideas, and, of course, see the newest machines before they arrive in stores.

This year’s event was full of exciting announcements, and we couldn’t wait to share them with you! Whether you love quilting, garment sewing, embroidery, or serging, there’s something new to get excited about.

The New BERNINA 790 ULTRA

If you’re looking for a machine that can truly do it all, the BERNINA 790 ULTRA definitely deserves a spot on your wish list.

Building on the popularity of the 790 series, the ULTRA brings together sewing, quilting, and embroidery with thoughtful updates designed to make your creative time even more enjoyable. From precision stitching to advanced embroidery features, it’s built for makers who love tackling everything from quilts to custom jackets and heirloom projects.

One of the things we love most about BERNINA machines is how they help you focus on creating instead of fussing with settings—and the 790 ULTRA continues that tradition beautifully.

Say Hello to the L 660 Overlocker

If you’ve ever admired those perfectly finished seams on ready-to-wear clothing, an overlocker is the secret.

The new BERNINA L 660 is designed to give your projects that polished, professional finish while making garment sewing faster and more enjoyable. It handles knits beautifully, creates gorgeous rolled hems, and makes finishing seams quick and easy.

Whether you’re sewing T-shirts, dresses, quilts, or home décor, this machine is a wonderful addition to any sewing room.

A New Overlocker: The L 620

Also introduced was the BERNINA L 620, a compact overlocker that’s approachable for newer serger users while still offering the quality and precision BERNINA is known for.

If you’ve been thinking about adding a serger but weren’t sure where to start, this could be the perfect machine to explore.

Beautiful Liberty London Special Editions

Sometimes a sewing machine is so pretty it makes you smile before you even turn it on.

That’s exactly how we felt when we saw the BERNINA B 580 and B 495 Liberty London Special Editions.

Inspired by Liberty London’s iconic floral prints, these machines combine beautiful design with the premium sewing features BERNINA fans already love. They’re the perfect blend of style and performance.

Why We Love BERNINA University

One of the best parts of attending BERNINA University isn’t just seeing the new products—it’s learning directly from BERNINA educators.

We spend time getting hands-on experience with the newest machines, exploring new techniques, and discovering tips and tricks that we can bring back to our customers.

That means when you stop by the store with questions or you’re ready to upgrade your machine, we’ve already had the chance to sew on these models and learn what makes each one unique.

Which Machine Is Right for You?

Every sewist has different goals, so there’s no one-size-fits-all answer.

If you enjoy both sewing and embroidery, the 790 ULTRA offers incredible versatility.

If garment sewing is your passion, one of the new L Series overlockers can help you achieve beautiful professional finishes with less effort.

And if you’re simply looking for a machine that’s as beautiful as it is capable, the Liberty London editions are sure to catch your eye.

Come See Them for Yourself!

Reading about new machines is fun—but sitting down and sewing on one is even better.

As these exciting new BERNINA models arrive, we’d love to show you what makes each one special. Whether you’re ready to upgrade, curious about embroidery, or just want to see what’s new, stop by the store and let us give you a hands-on demonstration.

There’s nothing quite like trying a BERNINA in person, and we at Allbrands.com can’t wait to help you find the machine that’s just right for your next creative adventure.

Happy sewing!

What’s New from Bernina University 2025: Smarter Machines for Every Sewer

At Bernina University 2025, Bernina introduced a fresh lineup of machines and upgrades that reflect a clear focus: combining precision with ease of use, and giving sewists of all levels access to smarter tools. Among the headline updates were the new additions to the 7 Series — including the B 770 QE PRO, B 735 PRO, and B 700 PRO. These models showcase the next generation of Bernina’s signature stitchprecision²™ Technology. The technology is designed to provide enhanced stitch accuracy, consistency, and control, especially for users working in embroidery, quilting, and decorative sewing. The machines respond faster, with more refined motion and smoother transitions between stitch types and fabric thicknesses.

In the compact category, Bernina gave attention to the 3 Series, releasing the B 325 and B 335 with upgrades meant to appeal to beginners and advanced users alike. These machines now include a color touchscreen interface that makes navigating stitch libraries and settings easier. A built-in feature called the Creative Consultant offers real-time stitch advice based on fabric and stitch type, allowing users to achieve better results without trial and error. Though these machines are smaller in size, they don’t feel limited. They’re portable, but not lacking in power or precision.

Another major reveal was the bernette 68 AIRLOCK Makers Edition. Designed as a serger/coverstitch combo machine, it includes features normally seen only in higher-end machines, such as automatic air threading, Micro Thread Control for precise tension settings, and a generous 5-inch workspace that gives users more room to handle bulky projects. Bernina added a knee lifter to this machine, too, allowing hands-free presser foot control. This model’s look — finished in a bold turquoise with a curated accessory pack — also sets it apart, clearly aimed at creative users who value both function and personality in their machines.

Bernina also unveiled a set of new embroidery hoops and accessories that reflect attention to user needs. One of the most talked-about was the new magnetic hoop, which simplifies the hooping process and reduces fabric distortion during embroidery. For quilting and in-the-hoop designs, they introduced clamp hoops in small and medium sizes, especially useful for square designs and edge-to-edge work. Another practical development was the new sock hoop inserts, which solve the problem of stabilizing and embroidering difficult shapes like socks, sleeves, or baby garments.

Taken together, the announcements from Bernina University this year point to a focused strategy: build smarter machines that enhance craft, reduce frustration, and serve a broader range of sewers, from serious quilters to brand-new beginners. Rather than leaning heavily on gimmicks or complex additions, the updates tend to prioritize genuine usability and long-term precision. Whether it’s the high-tech precision of the B 770 PRO or the intuitive simplicity of the B 335, Bernina appears to be doubling down on what it’s always been known for: machines that feel like tools, not toys.

If you’re considering upgrading or just curious which model might be the best match for your needs, I can walk you through the features side by side or help you focus in based on your sewing goals.

New in 2024: Allbrands.com Austin store location

Hey Austin! 🎉

We’re thrilled to announce that Allbrands.com is expanding its footprint with a brand-new store opening right here in the heart of Austin, Texas’ Crestview neighborhood. As a beloved destination for sewing, crafting, and technology enthusiasts, we couldn’t be more excited to bring our diverse selection of top-quality products (including Baby Lock and Bernina) and unmatched customer service to your vibrant city.

What Can You Expect?

A Curated Selection: Our Austin store will feature a carefully chosen range of products from the best brands in sewing machines, crafting tools, and tech gadgets. From high-end sewing machines to cutting-edge gadgets, we’ve got something for everyone.
Exclusive Deals and Offers: To celebrate our grand opening, we’re rolling out special promotions and exclusive offers that you won’t want to miss. Be sure to sign up for our newsletter and follow us on social media for the latest updates and sneak peeks.
Workshops and Events: Get ready for a variety of workshops and events designed to inspire and educate. Whether you’re looking to learn new crafting techniques or explore the latest in sewing technology, our store will be the place to be.
Expert Staff: Our knowledgeable and friendly staff are passionate about all things creative and tech. They’re here to offer personalized advice, product recommendations, and tips to help you achieve your crafting and tech goals.

We’re putting the finishing touches on the store and will hosting a grand opening celebration on November 4, 2024. Stay tuned for more information, and mark your calendars—we can’t wait to celebrate with you!

We’d love to hear from you! Share your excitement and get involved in the conversation by following Allbrands.com on social media and using the hashtag #AllbrandsAustin. Let us know what you’re most excited to see at our new store, and if there are any particular products or workshops you’re hoping we’ll offer.

Thank you for welcoming us into your community. We’re looking forward to becoming a part of your creative journey and helping you find everything you need to bring your sewing, quilting, and embroidery projects to life. See you at the grand opening!

New in 2024: Bernina B990 Ultimate Sewing Quilting Embroidery Machine

In June 2024, Allbrands excitedly attended Bernina University to see the unveiling of their brand new Top of the Line machine. In the world of sewing machines, the Bernina B990 stands out as a premier choice for both avid hobbyists and seasoned professionals. This machine is a testament to Bernina’s dedication to quality, precision, and innovation. Let’s dive into what makes the B990 a top contender for those seeking to elevate their sewing experience.

At the heart of the Bernina B990 is its powerful motor and precision engineering. This machine boasts a maximum sewing speed of 1,000 stitches per minute, allowing for efficient and quick project completion. The B990’s stitch quality is second to none, ensuring that every seam, stitch, and detail is executed with impeccable accuracy.

The B990 offers an impressive array of stitch options, including over 600 built-in stitches and 200 embroidery designs. This vast selection allows users to experiment with various techniques and styles, from intricate embroidery to decorative stitches. The machine’s extensive library is easily navigable through its intuitive touchscreen interface, which provides clear and straightforward access to all stitch functions and settings.

One of the standout features of the Bernina B990 is its user-friendly design. The machine comes equipped with a large, high-resolution touchscreen that simplifies navigation and customization. Additionally, the B990 includes automatic features such as thread cutting, needle threading, and stitch width adjustment, which enhance convenience and reduce the time spent on manual adjustments.

For those who are passionate about embroidery, the B990 does not disappoint. It features a large embroidery field, allowing for expansive designs and greater creative freedom. The machine supports multiple embroidery formats and integrates seamlessly with Bernina’s embroidery software, making it easier to import and manipulate designs to suit your specific needs.

The B990 is equipped with Bernina’s signature features, such as the BSR (Bernina Stitch Regulator) that ensures consistent stitch quality, even at high speeds. This feature is particularly useful for free-motion quilting and detailed embroidery work. Additionally, the machine’s dual feed system ensures that even the most challenging fabrics are fed through the machine evenly, reducing the risk of puckering and uneven stitching.

Sewing can often be a time-consuming and sometimes physically taxing activity. The B990 addresses this with its ergonomic design, which includes an adjustable presser foot and a wide sewing space to accommodate larger projects. The machine’s quiet operation also adds to a more comfortable sewing experience, allowing users to focus on their craft without distraction.

Bernina is renowned for its durability, and the B990 is no exception. Built with high-quality materials and precision engineering, this machine is designed to withstand years of use. Additionally, Bernina offers excellent customer support and a comprehensive warranty, providing peace of mind for your investment.

The Bernina B990 is more than just a sewing machine; it’s a gateway to creative possibilities and professional-quality results. With its advanced features, user-friendly design, and robust performance, the B990 is a valuable tool for anyone serious about sewing. Whether you’re a quilter, embroiderer, or garment maker, this machine is designed to support your creativity and elevate your sewing projects to new heights.

For those ready to explore the world of sewing with unparalleled precision and ease, the Bernina B990 is an investment worth considering. Contact 1-800-739-7374 or visit one of our Allbrands.com retail stores to order yours today. Also, you can join our Bernina 990 Facebook group HERE.

Bernina’s Biggest Launch for a Top of the Line Machine

Magic is coming from Bernina as we wait in anticipation for the new B990 sewing, quilting and embroidery machine to be unveiled June 18, 2024.

Preordering the B990 allows you to become a VIP Charter member. The VIP Charter membership includes a numbered spot in line for the initial release in July 2024, live re-stream of Bernina University reveal, exclusive teasers, videos and content.

The Bernina B990 represents a significant leap forward in sewing technology, offering advanced features and capabilities that cater to the needs of sewing enthusiasts and professionals alike. For anyone passionate about sewing and eager to explore the latest innovations in the field, this opportunity is indeed something worth considering!

The Bernina B990 promises to be Bernina’s biggest launch for a Top of the Line machine.

Follow Allbrands on Facebook and YouTube for all the sneak peaks and information on the B990 as it’s released.

New from Bernina! Sewing, Embroidery, and Quilting Machines for 2024

Bernina University (BU) is an event held annually when Bernina unveils their new products for the upcoming year. This year BU was held in Dallas, TX from June 27-30, 2023. It’s always a thrilling event to see the latest innovations in sewing and embroidery machines. Let’s take a closer look at some of the standout machines from this year’s lineup:

Bernina B790 PRO: This sewing embroidery quilting machine comes with the Embroidery Module L (SDT) included. One of its impressive new features is laser pinpoint placement, which allows you to mark your start and travel points as you sew and embroider. With its 4-point placement function, you can easily and precisely position your designs on your fabric. It’s a machine designed to bring precision and ease to your sewing and embroidery projects.

Bernette B79 Yaya Han Edition: As the top-of-the-line Bernette model, this special edition machine is the first Special Edition from the brand. With a 5″ color screen and a 6×10″ embroidery area, it offers plenty of space to bring your creative ideas to life. It also comes with 3 hoops, 18 different feet, and features like Dual Feed and On-screen Stitch Designer. The machine even includes Software 9 Creator, which is valued at $1500. With its unique and striking design, Yaya Han hopes that the B79 Yaya Han edition “Sewing and embroidery can become your life long passion.”

Bernina Internet Models: The B540, B740, and B485 are the three internet models introduced at BU this year. The B540 comes in both sewing and sewing/embroidery variants, offering an 8.5″ arm, a 9mm stitch width, and 6mm stitch length. The B740 model boasts features such as Auto Threader & Trim, Foot Lift, Pivot, Speed Control, and an Extension Table. The B485 sewing machine comes with a Jumbo Bobbin, 5.5mm Stitch Width, Auto Thread Trimmer, and a Color Touch Screen. These models provide a range of options for different sewing and embroidery needs.

It’s truly amazing to see the variety and capabilities of these machines from Bernina. We can’t wait to see what they have in store for us next year at BU!

Events You Don’t Want To Miss

Mark your calendars for these great sewing and embroidery events! Join us for some very unique tips and tricks to help you create your one of a kind master piece. Don’t miss this exciting opportunity to gain valuable knowledge and experience in sewing, quilting, embroidery and more. Leave inspired with new unique techniques, projects, memories, and most of all, make new friends. You’ll learn the secrets and tips to stitch like a pro. You will be inspired with new techniques and projects that are easy, exciting, fabulous, and fun. You will be part of a very special event like none that you’ve ever experienced.

Coming Up: