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Meet the New Brother BX1 & BX1e: Premium Sewing and Embroidery Machines Built for Creative Adventures

Brother has raised the bar once again with the introduction of the Innov-ís BX1 Expedition and Innov-ís BX1e Expedition. Designed for makers who demand precision, innovation, and creative freedom, these new flagship machines combine advanced technology with intuitive features that make every project more enjoyable.

Whether you’re an experienced quilter, garment maker, embroidery enthusiast, or creative entrepreneur, the BX1 series offers tools that help turn ambitious ideas into beautifully finished projects.

Brother BX1: The Ultimate Sewing & Embroidery Combination

Brother BX1, Brother sewing and embroidery machine

The Brother BX1 is a premium combination sewing and embroidery machine that delivers exceptional versatility. With a generous 10-inch workspace and a maximum 8″ x 14″ embroidery area, it provides plenty of room for quilts, jackets, home décor, and oversized embroidery projects.

Some of the standout features include:

754 built-in sewing stitches for decorative, utility, quilting, and heirloom sewing.
774 built-in embroidery designs, including exclusive Brother motifs, appliqué designs, quilting patterns, and decorative lettering.
23 built-in embroidery fonts for monograms and personalized projects.
Wireless connectivity with the Artspira app, making it easy to send designs directly to your machine.
Automatic features such as advanced needle threading, pivot function, knee lift, and automatic height adjustment to streamline your workflow.
Compact Digital Dual Feed Foot for improved feeding of thick, slippery, or layered fabrics.
An industry-first Curve Sewing feature that helps guide fabric smoothly around curves with greater control.
An External Laser Guideline Marker for more accurate straight stitching and decorative sewing.

The BX1 is ideal for sewists who want one machine capable of handling everything from precision garment construction to intricate embroidery.

Brother BX1e: Dedicated Embroidery Without Compromise

Brother BX1e, Brother embroidery machine

If embroidery is your primary passion, the Brother BX1e focuses exclusively on delivering professional-level embroidery performance.

With the same spacious 8″ x 14″ embroidery field, the BX1e includes:

774 built-in embroidery designs
23 embroidery fonts
140 decorative frame variations
Wireless Artspira compatibility
MY Stitch Monitor compatibility, allowing you to monitor embroidery progress from your smartphone.
2-Point Positioning with LED Pointer, making precise placement easier—even if your fabric isn’t hooped perfectly straight.
Matrix Copy, which quickly duplicates designs for patches and production runs.
Yarn Couching capability for dimensional embroidery and textured decorative effects.

These advanced embroidery tools help eliminate guesswork while giving makers greater creative flexibility.

Smart Technology That Inspires Creativity

Both machines feature Brother’s latest wireless ecosystem, making it easier than ever to manage embroidery designs.

With the Artspira app, users can:

Create custom embroidery designs
Access exclusive Brother projects
Transfer designs wirelessly
Personalize artwork directly from a mobile device

This seamless connection reduces setup time and helps keep creativity flowing from inspiration to finished project.

Which Machine Is Right for You?

Choose the Brother BX1 if you want:

Advanced sewing and embroidery in one machine
Premium quilting features
Decorative sewing capabilities
Maximum versatility for every type of project

Choose the Brother BX1e if you:

Already own a sewing machine
Primarily create embroidery projects
Want maximum embroidery performance and efficiency
Produce monograms, patches, gifts, or embroidery for small business use

A New Generation of Brother Innovation

The BX1 and BX1e represent Brother’s newest generation of premium creative machines. From intelligent sewing technology and laser-guided precision to wireless design transfers and expansive embroidery capabilities, these models are built to support today’s makers at every skill level.

Whether you’re stitching heirloom quilts, personalizing gifts, creating custom apparel, or growing an embroidery business, the Brother BX1 and BX1e are designed to help every creative journey begin with confidence.

What’s New from Bernina University 2025: Smarter Machines for Every Sewer

At Bernina University 2025, Bernina introduced a fresh lineup of machines and upgrades that reflect a clear focus: combining precision with ease of use, and giving sewists of all levels access to smarter tools. Among the headline updates were the new additions to the 7 Series — including the B 770 QE PRO, B 735 PRO, and B 700 PRO. These models showcase the next generation of Bernina’s signature stitchprecision²™ Technology. The technology is designed to provide enhanced stitch accuracy, consistency, and control, especially for users working in embroidery, quilting, and decorative sewing. The machines respond faster, with more refined motion and smoother transitions between stitch types and fabric thicknesses.

In the compact category, Bernina gave attention to the 3 Series, releasing the B 325 and B 335 with upgrades meant to appeal to beginners and advanced users alike. These machines now include a color touchscreen interface that makes navigating stitch libraries and settings easier. A built-in feature called the Creative Consultant offers real-time stitch advice based on fabric and stitch type, allowing users to achieve better results without trial and error. Though these machines are smaller in size, they don’t feel limited. They’re portable, but not lacking in power or precision.

Another major reveal was the bernette 68 AIRLOCK Makers Edition. Designed as a serger/coverstitch combo machine, it includes features normally seen only in higher-end machines, such as automatic air threading, Micro Thread Control for precise tension settings, and a generous 5-inch workspace that gives users more room to handle bulky projects. Bernina added a knee lifter to this machine, too, allowing hands-free presser foot control. This model’s look — finished in a bold turquoise with a curated accessory pack — also sets it apart, clearly aimed at creative users who value both function and personality in their machines.

Bernina also unveiled a set of new embroidery hoops and accessories that reflect attention to user needs. One of the most talked-about was the new magnetic hoop, which simplifies the hooping process and reduces fabric distortion during embroidery. For quilting and in-the-hoop designs, they introduced clamp hoops in small and medium sizes, especially useful for square designs and edge-to-edge work. Another practical development was the new sock hoop inserts, which solve the problem of stabilizing and embroidering difficult shapes like socks, sleeves, or baby garments.

Taken together, the announcements from Bernina University this year point to a focused strategy: build smarter machines that enhance craft, reduce frustration, and serve a broader range of sewers, from serious quilters to brand-new beginners. Rather than leaning heavily on gimmicks or complex additions, the updates tend to prioritize genuine usability and long-term precision. Whether it’s the high-tech precision of the B 770 PRO or the intuitive simplicity of the B 335, Bernina appears to be doubling down on what it’s always been known for: machines that feel like tools, not toys.

If you’re considering upgrading or just curious which model might be the best match for your needs, I can walk you through the features side by side or help you focus in based on your sewing goals.

The Future of Stitching: Brother’s Latest Sewing & Embroidery Machines for 2026

As 2026 approaches, Brother is making it clear that it’s not just keeping up with the sewing and embroidery industry—it’s leading the charge. With powerful new machines aimed at both passionate hobbyists and creative entrepreneurs, Brother’s newest lineup combines cutting-edge technology with user-friendly design. Whether you’re an experienced quilter, an embroidery enthusiast, or someone thinking about turning a craft into a business, there’s likely something in this new range to catch your eye.

Taking Embroidery to the Next Level

The star of Brother’s new lineup is the PR1060W, a 10-needle embroidery machine built for serious work. It’s fast—really fast—capable of producing up to 1,000 stitches per minute, which can drastically cut down production time for those working on large projects or fulfilling customer orders. But it’s not just about speed. This machine also introduces several smart design features that improve workflow and reduce human error. A built-in camera helps with design placement, while automatic thread cutting and break detection minimize interruptions. For those who’ve struggled with multi-step setups or constant color changes, these improvements are a game-changer.

The large 14×8 inch embroidery area is another strong point. It allows for bigger designs without re-hooping, making it ideal for jacket backs, tote bags, and other larger items. Combined with its wireless connectivity and touch screen editing tools, the PR1060W feels like a professional design studio packed into a single machine.

A Fresh Take on All-in-One Sewing

While the PR1060W grabs attention in the embroidery world, Brother has also introduced the Celeste Series, which caters to users looking for a versatile sewing and embroidery experience. The Celeste CX1, for instance, focuses on sewing and quilting. It offers a modernized stitching experience with over 700 built-in stitches and a wide workspace that’s perfect for maneuvering bulky quilts or layered projects.

The Celeste CX1e—its embroidery-only sibling—delivers a beautiful 9.5×14 inch embroidery area with hundreds of built-in designs. These machines are part of a new wave of sewing equipment that doesn’t just perform well—it connects wirelessly, works with apps like Brother’s Artspira, and offers powerful on-screen editing. That means you can send designs from your phone or tablet straight to the machine without touching a USB stick.

Shifting Focus: Smarter Machines, Smoother Workflow

What’s notable about this new generation of Brother machines isn’t just the speed or size—it’s the intelligence behind them. Brother is clearly investing in automation and user experience. Many of these machines now feature smarter sensors, easier threading systems, and more efficient design previews. For people who’ve used older machines, the upgrade feels dramatic. There’s less manual setup, fewer errors, and much more creative control—right at your fingertips.

Even features that used to be considered “luxury”—like built-in design libraries, wireless design transfer, and multi-hooping capabilities—are now becoming standard in this latest wave of machines. It shows that Brother is responding directly to what real sewists and embroiderers are asking for: fewer steps, more creativity, and a better return on the investment of time and money.

Should You Upgrade?

If you’re using a machine that’s more than a few years old, this could be the right moment to explore what’s out there. The 2026 lineup especially benefits people running home-based embroidery businesses, doing custom work for clients, or looking to make their workflow more efficient. But even for hobbyists, the improvements in usability, precision, and editing tools are hard to ignore.

That said, these new machines are not small investments—especially the multi-needle PR1060W. So it’s important to consider how much sewing or embroidery you do, and what your long-term goals are. If you’re mostly sewing clothes or quilting for fun, the Celeste series might be a better fit. But if you’re thinking about scaling up or starting a business, the newer multi-needle machines could pay for themselves quickly through speed and output.

Looking Ahead

It’s exciting to see where Brother is heading. As software becomes more intuitive and machines get smarter, the line between creativity and technology continues to blur. Whether you’re stitching a baby quilt or digitizing custom logos for customers, the tools in Brother’s 2026 range make it easier—and more enjoyable—to bring your ideas to life.

So if you’re ready to upgrade, start a side hustle, or simply want a better creative experience, Brother’s newest sewing and embroidery machines are definitely worth a closer look. The future of stitching is fast, wireless, and beautifully precise.

With All Joann Stores Closing, Allbrands is Here for Sewers, Embroiderers, and Quilters

As the retail landscape continues to shift and evolve, Joann’s closing marks the end of an era for many shoppers who have relied on its vast selection and friendly service. While it’s always difficult to say goodbye to a well-loved retailer, there is a silver lining for consumers looking to continue their crafting journeys. Allbrands.com is stepping up to meet the needs of customers in the crafting, sewing, and home appliance space. Allbrands.com is a premier online destination for a wide range of sewing machines, sergers, quilting machines, embroidery machines, and the tools and accessories that go along with them. If you’ve been searching for a reliable alternative to Joann’s, Allbrands.com is here to offer a wealth of options.

Here’s why Allbrands.com is the go-to choice for consumers looking to keep their creativity alive:

Extensive Product Selection: Allbrands.com offers an impressive array of sewing machines, embroidery machines, sergers, and quilting machines from top brands like Brother, Singer, Bernina, and Janome. Whether you’re looking for a basic model or a more advanced machine, you’ll find the perfect fit for your needs.
Great Prices and Discounts: Allbrands.com offers competitive prices and frequent sales, ensuring that you’re getting great value for your money. If you’re looking to invest in a new sewing machine or some specialty crafting supplies, you can be sure you’ll find affordable options without compromising quality.
Wide Range of Crafting Supplies: From fabrics to threads to needles and accessories, Allbrands.com has everything you need to support your crafting projects. Whether you’re sewing, quilting, or embroidering, you can trust Allbrands.com to have the right tools for your needs.
Customer Service You Can Count On: One of the highlights of shopping at Allbrands.com is their commitment to customer satisfaction. They offer top-notch customer support, and their team of experts can help you choose the right products and answer any questions you may have. Plus, with free shipping on many items, you won’t have to worry about getting your supplies quickly.
Online Shopping Convenience: No need to venture out to a physical store – Allbrands.com brings the store directly to your doorstep. With easy-to-navigate online shopping and fast shipping, you can quickly find the tools and supplies you need and have them delivered to your home.
Eight Convenient Store Locations: Stop by one of our eight store fronts in Texas and Louisiana and see the latest in sewing, embroidery, and quilting technology from brands like Brother, Bernina, and Grace. Our helpful store associates will help you find the perfect notion for your project – or machine for your home!

As Joann’s closes its doors, Allbrands.com is here to fill the void and continue serving the crafting and sewing community. By offering a wide selection of high-quality machines, fabrics, accessories, and more, Allbrands.com is ready to support your passion for crafting. So, whether you’re a beginner or a seasoned pro, you can rely on Allbrands.com to provide everything you need to continue creating beautiful, handmade projects.

While it’s always tough to lose a cherished store like Joann’s, it’s reassuring to know that Allbrands.com is stepping up to fill the gap. With its extensive product offerings, top-tier customer service, and convenient online shopping experience, Allbrands.com is your new go-to resource for all things sewing, quilting, and crafting. Don’t let Joann’s closure stop you from pursuing your creative passion – visit Allbrands.com today and get everything you need to keep your crafting alive!

New in 2024: Allbrands.com Carries Baby Lock Embroidery, Sewing Machines and Baby Lock Sergers!

When it comes to sewing machines that seamlessly blend innovation, precision, and user-friendliness, Baby Lock stands out as a top choice for both amateur and professional sewists. Known for their advanced technology and commitment to quality, Baby Lock machines are designed to elevate your sewing experience, whether you’re piecing together quilts, creating garments, or diving into intricate embroidery. Let’s delve into what makes Baby Lock machines a must-have in the world of sewing.

Baby Lock has established itself as a leader in the sewing machine industry through continuous innovation and dedication to user-centric design. The brand’s history is marked by a series of groundbreaking advancements, from the first serger with a built-in differential feed to the introduction of high-end embroidery machines. This legacy of innovation ensures that every Baby Lock machine incorporates the latest technology to meet the evolving needs of sewists.

One of the defining features of Baby Lock machines is their versatility. Whether you’re interested in serging, embroidery, or general sewing, Baby Lock offers a range of machines tailored to various needs. Here are a few highlights of what you can expect:

Serger Machines: Baby Lock’s sergers are renowned for their ease of use and exceptional stitch quality. The brand’s signature features like the Jet-Air Threading system make threading a breeze, while the Differential Feed ensures perfect fabric handling, preventing puckering and stretching. Models like the Baby Lock Imagine and Baby Lock Ovation are excellent choices for anyone looking to achieve professional-quality finishes on their projects.
Embroidery Machines: For those passionate about embroidery, Baby Lock offers advanced machines with extensive design capabilities. The Baby Lock Solaris, for example, features a large embroidery field, built-in designs, and the ability to import custom designs. With intuitive touchscreens and advanced editing functions, these machines make it easy to bring your embroidery ideas to life.
Sewing and Quilting Machines: Baby Lock’s sewing and quilting machines are designed with both functionality and comfort in mind. Models such as the Baby Lock Crescendo and Baby Lock Jubilant provide a wide range of stitch options, automatic features, and a spacious work area, making them ideal for both intricate details and large-scale projects.

Baby Lock machines are renowned for their user-friendly features, which simplify complex tasks and enhance the sewing experience. Key features include:

Automatic Threading Systems: Many Baby Lock machines come equipped with advanced threading systems, such as the Jet-Air Threading, which eliminates the hassle of manual threading and allows you to get started on your projects quickly.
Intuitive Touchscreens: The brand’s higher-end models feature large, high-resolution touchscreens that make navigating settings, stitches, and designs straightforward. This intuitive interface streamlines the sewing process, allowing you to focus on creativity rather than technicalities.
Built-In Tutorials: Baby Lock machines often include built-in tutorials and instructional videos, providing step-by-step guidance on various functions and techniques. This feature is particularly beneficial for beginners who want to learn new skills or for experienced sewists looking to master advanced techniques.

Investing in a Baby Lock machine means you’re also investing in durability and support. The brand is known for its robust construction, which ensures long-term reliability. Additionally, Baby Lock offers excellent customer service and a comprehensive warranty, giving you peace of mind and access to support when needed.

Baby Lock sewing machines are a testament to the brand’s commitment to innovation, quality, and user satisfaction. With a diverse range of machines tailored to different sewing needs—be it serging, embroidery, or general sewing—Baby Lock provides tools that empower sewists to achieve exceptional results. The combination of advanced features, user-friendly design, and reliable support makes Baby Lock machines a valuable asset for anyone looking to enhance their sewing experience.

Whether you’re a seasoned sewist or just starting your sewing journey, Baby Lock offers a machine that can elevate your craft and inspire your creativity. Explore the world of Baby Lock, and discover how their cutting-edge technology and thoughtful design can transform your sewing projects into works of art.

Currently, Baby Lock can be found on the Allbrands.com website. The machines will be available to see first hand at our forthcoming Austin, TX Allbrands store location.

New in 2024: Brother EV1 Aveneer Sewing Quilting Embroidery Machine

In August 2024, Brother released their new Aveneer EV1 and Aveneer EV1-LE sewing, quilting, embroidery machine. In the ever-evolving world of sewing and embroidery, Brother has once again made waves with the introduction of the Brother Aveneer. This new machine promises to blend advanced technology with user-friendly features, offering both seasoned sewists and newcomers an exceptional sewing experience. Let’s delve into what sets the Brother Aveneer apart and why it might just be the perfect addition to your sewing arsenal.

The Brother Aveneer is designed with a focus on both innovation and ease of use. It features an intuitive touchscreen interface that simplifies navigation through its extensive range of features. Whether you’re adjusting settings, selecting stitches, or exploring embroidery designs, the interface is designed to make your sewing journey as smooth as possible.

One of the standout features of the Brother Aveneer is its versatility. The machine offers a wide array of built-in stitches, including decorative, utility, and quilting stitches, catering to various sewing projects. With an impressive selection of embroidery designs and fonts, users can effortlessly add a personal touch to their creations. The large embroidery field allows for expansive designs, and the machine supports various embroidery formats, ensuring flexibility in design choices.

The Brother Aveneer is equipped with several advanced sewing features that enhance both functionality and ease of use:

Automatic Needle Threader: Save time and avoid the frustration of threading needles manually with the machine’s automatic needle threader.
Thread Cutting: The automatic thread cutter trims both the top and bobbin threads at the end of a project, adding convenience and efficiency to your sewing.
Dual Feed System: Perfect for handling a variety of fabrics, the dual feed system ensures even fabric feeding, reducing the risk of puckering and uneven stitching.

Embroidery enthusiasts will appreciate the Brother Aveneer’s embroidery capabilities. The machine comes with a large, high-resolution LCD screen that displays embroidery designs in vivid detail. The built-in embroidery editor allows you to resize, rotate, and combine designs with ease. Additionally, the machine is compatible with Brother’s embroidery software, offering even greater design customization options.

Comfort is key for extended sewing sessions, and the Brother Aveneer delivers in this area as well. The machine features an ergonomic design, with a spacious work area that accommodates larger projects. The adjustable presser foot height allows for sewing on thick fabrics, while the smooth operation ensures a pleasant sewing experience without unnecessary noise.

Brother is known for producing reliable and durable sewing machines, and the Aveneer is no exception. Built with high-quality materials and engineered for long-term performance, the Aveneer is designed to be a dependable companion for all your sewing and embroidery needs. Additionally, Brother provides robust customer support and a comprehensive warranty, ensuring that your investment is well-protected.

The Brother Aveneer represents a significant advancement in the realm of sewing and embroidery machines. With its blend of advanced technology, user-friendly features, and versatile capabilities, it is poised to become a favorite among sewists of all skill levels. Whether you’re embarking on a new sewing project or exploring the world of embroidery, the Brother Aveneer offers the tools and features you need to bring your creative visions to life.

For those seeking a sewing machine that combines innovation with ease of use, the Brother Aveneer is a compelling choice. Embrace the future of sewing with a machine designed to enhance your creativity and elevate your sewing experience.

Bernina’s Biggest Launch for a Top of the Line Machine

Magic is coming from Bernina as we wait in anticipation for the new B990 sewing, quilting and embroidery machine to be unveiled June 18, 2024.

Preordering the B990 allows you to become a VIP Charter member. The VIP Charter membership includes a numbered spot in line for the initial release in July 2024, live re-stream of Bernina University reveal, exclusive teasers, videos and content.

The Bernina B990 represents a significant leap forward in sewing technology, offering advanced features and capabilities that cater to the needs of sewing enthusiasts and professionals alike. For anyone passionate about sewing and eager to explore the latest innovations in the field, this opportunity is indeed something worth considering!

The Bernina B990 promises to be Bernina’s biggest launch for a Top of the Line machine.

Follow Allbrands on Facebook and YouTube for all the sneak peaks and information on the B990 as it’s released.

RicRACK and Allbrands in New Orleans, LA

Allbrands.com is pleased to continue our partnership with RicRACK in New Orleans, Louisiana. On January 23, 2024 Barbara Douthat stopped by to donate three McCalls pattern racks full of antique patterns, lace, buttons, zippers, and thread from the late Annette Douthat’s collection of supplies; over 200 yards of new on-the-bolt fabric; and twelve machines donated to the AllBrands.com warehouse that were serviced by machine repair contractor Joe Armstrong from Top Ten Technical (and creator of Joe’s Clean Air).

RicRACK is a nonprofit creative reuse store and sewing studio doing its best to keep textiles out of landfills. They are located in New Orleans on Martin Luther King Jr Blvd. They teach two sewing classes a week to kids and beginners using donated machines from Brother, TheSewingMachineProject.org, and Allbrands. They’ve owned the building for 3.5 years and have been a nonprofit for over 10 years. The energy in the store is quite remarkable, an inspiring hang-out for sewers.

Lizz Freeman Kelly, RicRACK coordinator, states they are blessed to have volunteers and donations from the film industry/donors; however, what they need most right now is money. If you are able, please consider donating to RicRack so they can continue serving the sewers of New Orleans.

RicRACK is located less than 10 miles from our Allbrands New Orleans store and approximately 35 miles from our Allbrands Slidell store. Plan a day to visit the best of what the greater New Orleans area has to offer in sewing, quilting and embroidery.

Giving Tuesday 2023: Causes you can sew for

As the days get colder and colder this holiday season, you may find yourself spending more time in your craft room. Whether you enjoy knitting, sewing, or quilting there are many wonderful charitable organizations that would appreciate receiving handmade items from your time and talents for those in need.

Here are several organizations that you can use your skills and expertise toward sewing for those in need in your community:

Quilts of Valor
The Sewing Machine Project®
Project Linus
Quilts for Kids | Making Quilts for Kids in Need
Ryan’s Case for Smiles
Days for Girls
Sew Powerful
Operation Christmas Child
L ittle Dresses for Africa/Britches for Boys
Firehouse Quilts
Emma and Evan Foundation
Little Angel Gowns
Operation Chemo Comfort

If you end up donating to any of these organizations, please share a photo in the comments. We’d love to see all of the work our Allbrands community is doing for others in their time of need!

Brother Donates Fifteen Sewing Machines to ricRACK

RicRACK, a sewing and textile recycling nonprofit in New Orleans, LA, is passionate about keeping textiles out of the landfill and teaching the people of New Orleans how to sew. Recently, Brother USA donated fifteen sewing machines to the cause, allowing even more people in the community the chance to learn to sew.

The Brother machines have already been put to good use at the rickRACK studio! We are so happy to have partnered with Brother, The Sewing Machine Project, and rickRACK for all their wonderful work around the communities of New Orleans, Louisiana.