New sewing and embroidery Machines from Brother at Brother Experience

Brother held The Brother Experience event in Austin, TX from August 13-17, 2023 to launch their 2023 lineup of new Brother machines and accessories. During the event, Barbara Douthat from showcased some of the new products from Brother during Allbrands Live, including the Brother Entrepreneur One PR1X, a Disney embroidery machine with a crosshair 2-point positioning laser, a fun and imaginative collection of built-in fonts, and 495 built-in embroidery designs, among other features.

Brother also updated its Stellaire series with new XJ2 and XE2 models. The XJ2 is a sewing and embroidery quilting machine that comes with 760 sewing stitches, including 20 tapering and 3 Sashiko, and a 9.5×14 hoop with 2-point embroidery positioning function and LED pointer. The XE2 is an embroidery machine, also in Disney theme, that comes with 101 built-in Disney embroidery designs and 9.5×14 hoop with 2-point embroidery positioning function and LED pointer.

Brother Print Moda

Additionally, Brother also announced the launch of its much-awaited Brother HLJF1 Print Moda, a DTG Direct to Fabric Printer that comes with a wide variety of built-in templates in Artspira coupled with the printing power of PrintModa. The printer is the ultimate crafting companion, has wireless connectivity, and is powered by the Artspira App. The package will come with a printable cotton fabric roll and black, cyan, magenta, and yellow Inkjet ink.

Finally, the best deals of the year on these new Brother products will be available at the Houston Quilt Festival happening on November 2-5, 2023, at the George R. Brown Convention Center, at our 7 store locations in Slidell, Metairie, Baton Rouge, Lafayette, Bossier City, Houston, and San Antonio, and on

Machine Embroidery – Western Style (Guest blog by . . . Joanne Banko)

JoanneBanko_It's Sew Easy TV_Jacketback JoanneBanko on It's Sew Easy TV _Jacketfront

Hello to all my Allbrands friends!


I’m beginning to feel like Louisiana is almost like home away from home for me! Soon, I’ll be in beautiful Baton Rouge and I hope to see many of you at the ALLBRANDS.COM sold out Embroidery Garden Party. I’ll be there along with Angela Wolf and Reen Wilcoxon as we join together for two days of unbelievable embroidery fun!!! I know I speak for all of us in saying that we’re excited to see you all! We’ll stitch six fabulous in-the-hoop embroidery projects, make new friends, eat great southern food, and have more fun than a cowpoke at a western rodeo!

So, what does a rodeo have to do with an Embroidery Garden party? Nothing really, but I’m also writing today to remind you to watch the online version of the popular It’s Sew Easy PBS TV show. Episode 1008, aptly titled Stepping Out will air on the It’s Sew Easy TV website from now until noon on Friday, May 20th, 2016. The show begins with my version of a Rodeo Cowgirl Jacket. Watch the show and you are sure to see that I love western style clothing!!! How about you?

This denim jacket features embroidery designs from my book Wrapped in Embroidery along with built in designs from the Brother Dream Machine. Although the theme is classy, classic western inspired clothing, this segment is all about how to accomplish perfect placement with templates and create continuous border style stitching using a combination of high tech Brother embroidery innovations.

Would perfect embroidery placement on garments be a dream come true for you? Have you ever wanted to embroider from here to the moon and create continuous embroidery designs that are perfectly matched from end to end? Both of these embroidery challenges are possible on any machine when you know the tricks for precise placement.

On the show you will see me use the Brother Dream Machine to accomplish perfect placement with templates and stitch continuous borders by using a basting box and the Droplight® laser. If you own this machine you will love the easy, accurate methods presented in this show. In fact this process will work on many different Brother models. Depending on your Brother machine model, you’ll find there are many more ways to create the same effect.


So, what if you have a machine without these high tech toots and whistles. There is a solution for that! In the second chapter of Wrapped in Embroidery I outline three methods for perfect placement and stitching continuous, endless embroidery on any machine! You are sure to find one or more methods that work for you, no matter what level of capability your current embroidery machine has.

Now, why not make yourself comfortable and CLICK HERE to watch It’s Sew Easy TV episode 1008? In this show you’ll also be treated to an accessory lesson presented by Angela Wolf.

Enjoy the show and I’ll talk to you again soon. Until then, I wish you Happy Sewing!




Joanne Banko is a freelance sewing educator and a self-proclaimed sewing cheerleader. You can see Joanne’s online teaching segments broadcast on the popular PBS TV show, It’s Sew Easy, and online at She is a frequent contributor to Designs in Machine Embroidery magazine and author of the book Wrapped in Embroidery, available at

Visit Joanne at her Sewing and Embroidery website, and on Facebook at