New in 2024: Allbrands.com Austin store location

Hey Austin! 🎉

We’re thrilled to announce that Allbrands.com is expanding its footprint with a brand-new store opening right here in the heart of Austin, Texas’ Crestview neighborhood. As a beloved destination for sewing, crafting, and technology enthusiasts, we couldn’t be more excited to bring our diverse selection of top-quality products (including Baby Lock and Bernina) and unmatched customer service to your vibrant city.

What Can You Expect?

  1. A Curated Selection: Our Austin store will feature a carefully chosen range of products from the best brands in sewing machines, crafting tools, and tech gadgets. From high-end sewing machines to cutting-edge gadgets, we’ve got something for everyone.
  2. Exclusive Deals and Offers: To celebrate our grand opening, we’re rolling out special promotions and exclusive offers that you won’t want to miss. Be sure to sign up for our newsletter and follow us on social media for the latest updates and sneak peeks.
  3. Workshops and Events: Get ready for a variety of workshops and events designed to inspire and educate. Whether you’re looking to learn new crafting techniques or explore the latest in sewing technology, our store will be the place to be.
  4. Expert Staff: Our knowledgeable and friendly staff are passionate about all things creative and tech. They’re here to offer personalized advice, product recommendations, and tips to help you achieve your crafting and tech goals.

We’re putting the finishing touches on the store and will hosting a grand opening celebration on November 4, 2024. Stay tuned for more information, and mark your calendars—we can’t wait to celebrate with you!

We’d love to hear from you! Share your excitement and get involved in the conversation by following Allbrands.com on social media and using the hashtag #AllbrandsAustin. Let us know what you’re most excited to see at our new store, and if there are any particular products or workshops you’re hoping we’ll offer.

Thank you for welcoming us into your community. We’re looking forward to becoming a part of your creative journey and helping you find everything you need to bring your sewing, quilting, and embroidery projects to life. See you at the grand opening!

Allbrands.com at Houston Quilt Festival

The Houston Quilt Festival, from October 31-November 3, 2024, is more than just an event; it’s a vibrant celebration of quilting artistry that brings together enthusiasts, professionals, and makers from all corners of the globe. Held annually in Houston, Texas, this festival has become a cornerstone of the quilting world, offering a unique blend of inspiration, education, and camaraderie. Here’s a closer look at what makes the Houston Quilt Festival a must-visit event for anyone passionate about quilting.

Education is at the heart of the Houston Quilt Festival. The event offers a wide range of classes and workshops led by some of the most respected names in the quilting industry. Whether you’re a beginner looking to learn the basics or an experienced quilter seeking advanced techniques, there’s something for everyone. Topics covered can include everything from piecing and applique to machine quilting and fabric dyeing. These hands-on sessions provide valuable learning experiences and the chance to ask questions directly to industry experts.

The Houston Quilt Show is always a special event in the year.
Another special event is the unveiling of the NEW Top-of-the-line sewing and embroidery combination machine…the Brother Aveneer!
With features like the Intelligent Stitch Regulator, PicturePlay, a much larger projection area, and so much more, Brother has really created something amazing.
Please join me and all the other educators in the AllBrands booth for quilt festival so I can show you just how wonderful this new machine really is.

Jerry Granata, Brother National Educator

Each year, the festival features special exhibits and guest speakers that offer additional layers of interest and inspiration. Special exhibits might focus on particular themes, historical quilt collections, or spotlight emerging trends. Guest speakers, including renowned quilters and industry leaders, provide insightful presentations and demonstrations, offering attendees a deeper understanding of the craft and its evolution.

The Houston Quilt Festival is more than just an event; it’s a gathering of a passionate community. The festival provides ample opportunities for networking and connecting with fellow quilters. From informal meet-ups to organized social events, attendees can share their love for quilting, exchange ideas, and build lasting friendships. The sense of community is one of the festival’s most cherished aspects, making it a welcoming and inclusive environment for all.

The festival’s vendor marketplace is a treasure trove for quilters. Spanning thousands of square feet, this bustling area is filled with booths offering everything from high-quality fabrics and cutting-edge sewing machines to quilting patterns and notions. It’s the perfect place to stock up on supplies, discover new products, and get inspired by the latest trends in the quilting world. Many vendors also offer special promotions and exclusive products available only at the festival. Be sure to stop by Allbrands.com booth located under the “big red tent” and across from the Information Booth. We will have live education and demonstrations running throughout the weekend and look forward to seeing you there!

Attending the Houston Quilt Festival is more than just seeing quilts; it’s about immersing yourself in the rich tapestry of quilting culture. The festival’s vibrant atmosphere, coupled with its diverse offerings, makes it an unforgettable experience for anyone with a passion for quilting. Whether you’re there to learn, shop, or simply be inspired, the Houston Quilt Festival provides a unique opportunity to engage with a community of like-minded individuals and celebrate the art of quilting.

New in 2024: Allbrands.com Carries Baby Lock Embroidery, Sewing Machines and Baby Lock Sergers!

When it comes to sewing machines that seamlessly blend innovation, precision, and user-friendliness, Baby Lock stands out as a top choice for both amateur and professional sewists. Known for their advanced technology and commitment to quality, Baby Lock machines are designed to elevate your sewing experience, whether you’re piecing together quilts, creating garments, or diving into intricate embroidery. Let’s delve into what makes Baby Lock machines a must-have in the world of sewing.

Baby Lock has established itself as a leader in the sewing machine industry through continuous innovation and dedication to user-centric design. The brand’s history is marked by a series of groundbreaking advancements, from the first serger with a built-in differential feed to the introduction of high-end embroidery machines. This legacy of innovation ensures that every Baby Lock machine incorporates the latest technology to meet the evolving needs of sewists.

One of the defining features of Baby Lock machines is their versatility. Whether you’re interested in serging, embroidery, or general sewing, Baby Lock offers a range of machines tailored to various needs. Here are a few highlights of what you can expect:

  • Serger Machines: Baby Lock’s sergers are renowned for their ease of use and exceptional stitch quality. The brand’s signature features like the Jet-Air Threading system make threading a breeze, while the Differential Feed ensures perfect fabric handling, preventing puckering and stretching. Models like the Baby Lock Imagine and Baby Lock Ovation are excellent choices for anyone looking to achieve professional-quality finishes on their projects.
  • Embroidery Machines: For those passionate about embroidery, Baby Lock offers advanced machines with extensive design capabilities. The Baby Lock Solaris, for example, features a large embroidery field, built-in designs, and the ability to import custom designs. With intuitive touchscreens and advanced editing functions, these machines make it easy to bring your embroidery ideas to life.
  • Sewing and Quilting Machines: Baby Lock’s sewing and quilting machines are designed with both functionality and comfort in mind. Models such as the Baby Lock Crescendo and Baby Lock Jubilant provide a wide range of stitch options, automatic features, and a spacious work area, making them ideal for both intricate details and large-scale projects.

Baby Lock machines are renowned for their user-friendly features, which simplify complex tasks and enhance the sewing experience. Key features include:

  • Automatic Threading Systems: Many Baby Lock machines come equipped with advanced threading systems, such as the Jet-Air Threading, which eliminates the hassle of manual threading and allows you to get started on your projects quickly.
  • Intuitive Touchscreens: The brand’s higher-end models feature large, high-resolution touchscreens that make navigating settings, stitches, and designs straightforward. This intuitive interface streamlines the sewing process, allowing you to focus on creativity rather than technicalities.
  • Built-In Tutorials: Baby Lock machines often include built-in tutorials and instructional videos, providing step-by-step guidance on various functions and techniques. This feature is particularly beneficial for beginners who want to learn new skills or for experienced sewists looking to master advanced techniques.

Investing in a Baby Lock machine means you’re also investing in durability and support. The brand is known for its robust construction, which ensures long-term reliability. Additionally, Baby Lock offers excellent customer service and a comprehensive warranty, giving you peace of mind and access to support when needed.

Baby Lock sewing machines are a testament to the brand’s commitment to innovation, quality, and user satisfaction. With a diverse range of machines tailored to different sewing needs—be it serging, embroidery, or general sewing—Baby Lock provides tools that empower sewists to achieve exceptional results. The combination of advanced features, user-friendly design, and reliable support makes Baby Lock machines a valuable asset for anyone looking to enhance their sewing experience.

Whether you’re a seasoned sewist or just starting your sewing journey, Baby Lock offers a machine that can elevate your craft and inspire your creativity. Explore the world of Baby Lock, and discover how their cutting-edge technology and thoughtful design can transform your sewing projects into works of art.

Currently, Baby Lock can be found on the Allbrands.com website. The machines will be available to see first hand at our forthcoming Austin, TX Allbrands store location.

New in 2024: Brother EV1 Aveneer Sewing Quilting Embroidery Machine

In August 2024, Brother released their new Aveneer EV1 and Aveneer EV1-LE sewing, quilting, embroidery machine. In the ever-evolving world of sewing and embroidery, Brother has once again made waves with the introduction of the Brother Aveneer. This new machine promises to blend advanced technology with user-friendly features, offering both seasoned sewists and newcomers an exceptional sewing experience. Let’s delve into what sets the Brother Aveneer apart and why it might just be the perfect addition to your sewing arsenal.

The Brother Aveneer is designed with a focus on both innovation and ease of use. It features an intuitive touchscreen interface that simplifies navigation through its extensive range of features. Whether you’re adjusting settings, selecting stitches, or exploring embroidery designs, the interface is designed to make your sewing journey as smooth as possible.

One of the standout features of the Brother Aveneer is its versatility. The machine offers a wide array of built-in stitches, including decorative, utility, and quilting stitches, catering to various sewing projects. With an impressive selection of embroidery designs and fonts, users can effortlessly add a personal touch to their creations. The large embroidery field allows for expansive designs, and the machine supports various embroidery formats, ensuring flexibility in design choices.

The Brother Aveneer is equipped with several advanced sewing features that enhance both functionality and ease of use:

  • Automatic Needle Threader: Save time and avoid the frustration of threading needles manually with the machine’s automatic needle threader.
  • Thread Cutting: The automatic thread cutter trims both the top and bobbin threads at the end of a project, adding convenience and efficiency to your sewing.
  • Dual Feed System: Perfect for handling a variety of fabrics, the dual feed system ensures even fabric feeding, reducing the risk of puckering and uneven stitching.

Embroidery enthusiasts will appreciate the Brother Aveneer’s embroidery capabilities. The machine comes with a large, high-resolution LCD screen that displays embroidery designs in vivid detail. The built-in embroidery editor allows you to resize, rotate, and combine designs with ease. Additionally, the machine is compatible with Brother’s embroidery software, offering even greater design customization options.

Comfort is key for extended sewing sessions, and the Brother Aveneer delivers in this area as well. The machine features an ergonomic design, with a spacious work area that accommodates larger projects. The adjustable presser foot height allows for sewing on thick fabrics, while the smooth operation ensures a pleasant sewing experience without unnecessary noise.

Brother is known for producing reliable and durable sewing machines, and the Aveneer is no exception. Built with high-quality materials and engineered for long-term performance, the Aveneer is designed to be a dependable companion for all your sewing and embroidery needs. Additionally, Brother provides robust customer support and a comprehensive warranty, ensuring that your investment is well-protected.

The Brother Aveneer represents a significant advancement in the realm of sewing and embroidery machines. With its blend of advanced technology, user-friendly features, and versatile capabilities, it is poised to become a favorite among sewists of all skill levels. Whether you’re embarking on a new sewing project or exploring the world of embroidery, the Brother Aveneer offers the tools and features you need to bring your creative visions to life.

For those seeking a sewing machine that combines innovation with ease of use, the Brother Aveneer is a compelling choice. Embrace the future of sewing with a machine designed to enhance your creativity and elevate your sewing experience.

New in 2024: Bernina B990 Ultimate Sewing Quilting Embroidery Machine

In June 2024, Allbrands excitedly attended Bernina University to see the unveiling of their brand new Top of the Line machine. In the world of sewing machines, the Bernina B990 stands out as a premier choice for both avid hobbyists and seasoned professionals. This machine is a testament to Bernina’s dedication to quality, precision, and innovation. Let’s dive into what makes the B990 a top contender for those seeking to elevate their sewing experience.

At the heart of the Bernina B990 is its powerful motor and precision engineering. This machine boasts a maximum sewing speed of 1,000 stitches per minute, allowing for efficient and quick project completion. The B990’s stitch quality is second to none, ensuring that every seam, stitch, and detail is executed with impeccable accuracy.

The B990 offers an impressive array of stitch options, including over 600 built-in stitches and 200 embroidery designs. This vast selection allows users to experiment with various techniques and styles, from intricate embroidery to decorative stitches. The machine’s extensive library is easily navigable through its intuitive touchscreen interface, which provides clear and straightforward access to all stitch functions and settings.

One of the standout features of the Bernina B990 is its user-friendly design. The machine comes equipped with a large, high-resolution touchscreen that simplifies navigation and customization. Additionally, the B990 includes automatic features such as thread cutting, needle threading, and stitch width adjustment, which enhance convenience and reduce the time spent on manual adjustments.

For those who are passionate about embroidery, the B990 does not disappoint. It features a large embroidery field, allowing for expansive designs and greater creative freedom. The machine supports multiple embroidery formats and integrates seamlessly with Bernina’s embroidery software, making it easier to import and manipulate designs to suit your specific needs.

The B990 is equipped with Bernina’s signature features, such as the BSR (Bernina Stitch Regulator) that ensures consistent stitch quality, even at high speeds. This feature is particularly useful for free-motion quilting and detailed embroidery work. Additionally, the machine’s dual feed system ensures that even the most challenging fabrics are fed through the machine evenly, reducing the risk of puckering and uneven stitching.

Sewing can often be a time-consuming and sometimes physically taxing activity. The B990 addresses this with its ergonomic design, which includes an adjustable presser foot and a wide sewing space to accommodate larger projects. The machine’s quiet operation also adds to a more comfortable sewing experience, allowing users to focus on their craft without distraction.

Bernina is renowned for its durability, and the B990 is no exception. Built with high-quality materials and precision engineering, this machine is designed to withstand years of use. Additionally, Bernina offers excellent customer support and a comprehensive warranty, providing peace of mind for your investment.

The Bernina B990 is more than just a sewing machine; it’s a gateway to creative possibilities and professional-quality results. With its advanced features, user-friendly design, and robust performance, the B990 is a valuable tool for anyone serious about sewing. Whether you’re a quilter, embroiderer, or garment maker, this machine is designed to support your creativity and elevate your sewing projects to new heights.

For those ready to explore the world of sewing with unparalleled precision and ease, the Bernina B990 is an investment worth considering. Contact 1-800-739-7374 or visit one of our Allbrands.com retail stores to order yours today. Also, you can join our Bernina 990 Facebook group HERE.

Bernina’s Biggest Launch for a Top of the Line Machine

Magic is coming from Bernina as we wait in anticipation for the new B990 sewing, quilting and embroidery machine to be unveiled June 18, 2024.

Preordering the B990 allows you to become a VIP Charter member. The VIP Charter membership includes a numbered spot in line for the initial release in July 2024, live re-stream of Bernina University reveal, exclusive teasers, videos and content.

The Bernina B990 represents a significant leap forward in sewing technology, offering advanced features and capabilities that cater to the needs of sewing enthusiasts and professionals alike. For anyone passionate about sewing and eager to explore the latest innovations in the field, this opportunity is indeed something worth considering!

The Bernina B990 promises to be Bernina’s biggest launch for a Top of the Line machine.

Follow Allbrands on Facebook and YouTube for all the sneak peaks and information on the B990 as it’s released.

All About Allbrands Academy

After the return of our live events in 2023, Allbrands.com is gearing up for another season of Allbrands Academies at our stores in the late summer/early fall. I recently sat down and talked with Courtney and Barbara on what you can expect when you attend one of the events.

What’s a typical day like at Allbrands Academy?

Courtney: Expect two full days of education and creating new friendships. You will rotate to different teachers who will teach you new techniques on the latest machines Brother has to offer. Classes are structured with fewer attendees per class so you get more of a one on one experience. With endless giveaways and raffles throughout the day everyone leaves a winner. 

Barbara: In the morning, we’ll have coffee and donuts, followed by meetings and shopping. Then, we’ll have opening sessions with giveaways and more! You’ll receive your opening packets and t-shirts, along with savings on merchandise in the store. After that, classes will begin. We have a round-robin style format, so there will be smaller breakout rooms, and attendees get tons of attention and support. It’s also a great way to get to know your classmates well! We’ll have a fantastic lunch and then more classes until raffles, giveaways, and grand prizes at the end. It’s an enjoyable and educational experience where you can make new friends.

What do I need to bring to the event?

Courtney: Your favorite pair of snips and a jacket if you get cold. That’s it we provide the rest!

Barbara: We provide everything that you need! We feature Brother’s latest and greatest technology.

Do I need to bring my own machines?

Courtney: Not at all we provide all the machines you will need for the event. This way everyone has the same features on their machines and no one has to worry about traveling with their machines. 

I don’t own a Brother Scan N Cut – can I still attend?

Barbara: Of course! We provide Scan N Cuts and all supplies needed to learn.

My friend also wants to attend, can we be in the same group?

Courtney: Absolutely, when your register please list their name or names under who you would like to sit with.

Barbara: Of course! Although you will be at your machine, we can put you and your friend in the same classroom if you request it during registration.

What’s the difference between Allbrands Academy and a Masterclass?

Courtney: Allbrands Academy is an in person event over multiple days on many subjects. A Masterclass is a virtual course on one subject in extreme detail.  

Barbara: AllBrands Academy is an In-person event with Brother experts and educators over 2 days of learning. A Masterclass is a virtual environment where you can learn at your home from your computer in a personal setting. 

Do I need to bring my own drink/snack/lunch?

Courtney: We provide drinks, snacks and lunch on both days. If you have any dietary restrictions please let us know when you sign up so we can accommodate them. 

Barbara: We have beverages, lunch, and snacks provided each day.

Do I get anything special from coming to the event?

Courtney: In your packet you will get a variety of surprise goodies like an AllBrands Academy shirt. You will also get special coupons and deals that are only available to attendees of the event. And don’t forget about the giveaways and raffles happening every single day. 

Barbara: We provide designs and instructions if they are available after the event. You will also have a USB stick to save designs you may make during class. Sometimes, we get to create unique projects. 

I went to the event last year/in previous years are the projects new?

Courtney: Brands new projects and classes with new machines that will have just come out from Brother!

Barbara: Yes, the projects are all new for events in a series, so the new events starting in San Antonio and ending in Bossier will have new projects from previous events.

When will you be coming to my city?

Courtney: So far we have announced we will be coming to San Antonio. Make sure to follow us on social media and our email newsletter to be the first to know when we release more dates. 

Barbara:

Is there anything that you think someone should know if they are on the fence about coming to the event? 

Courtney: Sign up. Trust me we are going to have a lot of fun and everyone always leaves learning something new. I take pride in the fact that we have created an event where people can come together and share their love of creating. We have brought in industry experts and the new top of the line machines from Brother. The events sign up fast so don’t miss out!

RicRACK and Allbrands in New Orleans, LA

Allbrands.com is pleased to continue our partnership with RicRACK in New Orleans, Louisiana. On January 23, 2024 Barbara Douthat stopped by to donate three McCalls pattern racks full of antique patterns, lace, buttons, zippers, and thread from the late Annette Douthat’s collection of supplies; over 200 yards of new on-the-bolt fabric; and twelve machines donated to the AllBrands.com warehouse that were serviced by machine repair contractor Joe Armstrong from Top Ten Technical (and creator of Joe’s Clean Air).

RicRACK is a nonprofit creative reuse store and sewing studio doing its best to keep textiles out of landfills. They are located in New Orleans on Martin Luther King Jr Blvd. They teach two sewing classes a week to kids and beginners using donated machines from Brother, TheSewingMachineProject.org, and Allbrands. They’ve owned the building for 3.5 years and have been a nonprofit for over 10 years. The energy in the store is quite remarkable, an inspiring hang-out for sewers.

Lizz Freeman Kelly, RicRACK coordinator, states they are blessed to have volunteers and donations from the film industry/donors; however, what they need most right now is money. If you are able, please consider donating to RicRack so they can continue serving the sewers of New Orleans.

RicRACK is located less than 10 miles from our Allbrands New Orleans store and approximately 35 miles from our Allbrands Slidell store. Plan a day to visit the best of what the greater New Orleans area has to offer in sewing, quilting and embroidery.

Holiday at Allbrands Stores

Every year, our Allbrands stores enjoy participating in a friendly holiday decor contest. Entries from Allbrands San Antonio, Houston, Bossier City, Lafayette, and Baton Rouge stores have been received so far.

Stop by to see the decorations and shop in our stores until Saturday, December 23 for the sewing, quilting, or embroidery enthusiast on your list!

Stores will be closed
Sunday, December 24 Christmas Eve
Monday, December 25 Christmas Day
Sunday, December 31 New Years Eve
Monday, January 1 New Years Day

All of us from Allbrands stores and cooperate office wish our customers a happy holiday season. We look forward to “sew” much more in 2024!

Giving Tuesday 2023: Causes you can sew for

As the days get colder and colder this holiday season, you may find yourself spending more time in your craft room. Whether you enjoy knitting, sewing, or quilting there are many wonderful charitable organizations that would appreciate receiving handmade items from your time and talents for those in need.

Here are several organizations that you can use your skills and expertise toward sewing for those in need in your community:


Quilts of Valor
The Sewing Machine Project®
Project Linus
Quilts for Kids | Making Quilts for Kids in Need
Ryan’s Case for Smiles
Days for Girls
Sew Powerful
Operation Christmas Child
Little Dresses for Africa/Britches for Boys
Firehouse Quilts
Emma and Evan Foundation
Little Angel Gowns
Operation Chemo Comfort

If you end up donating to any of these organizations, please share a photo in the comments. We’d love to see all of the work our Allbrands community is doing for others in their time of need!