At Bernina University 2025, Bernina introduced a fresh lineup of machines and upgrades that reflect a clear focus: combining precision with ease of use, and giving sewists of all levels access to smarter tools. Among the headline updates were the new additions to the 7 Series — including the B 770 QE PRO, B 735 PRO, and B 700 PRO. These models showcase the next generation of Bernina’s signature stitchprecision²™ Technology. The technology is designed to provide enhanced stitch accuracy, consistency, and control, especially for users working in embroidery, quilting, and decorative sewing. The machines respond faster, with more refined motion and smoother transitions between stitch types and fabric thicknesses.
In the compact category, Bernina gave attention to the 3 Series, releasing the B 325 and B 335 with upgrades meant to appeal to beginners and advanced users alike. These machines now include a color touchscreen interface that makes navigating stitch libraries and settings easier. A built-in feature called the Creative Consultant offers real-time stitch advice based on fabric and stitch type, allowing users to achieve better results without trial and error. Though these machines are smaller in size, they don’t feel limited. They’re portable, but not lacking in power or precision.
Another major reveal was the bernette 68 AIRLOCK Makers Edition. Designed as a serger/coverstitch combo machine, it includes features normally seen only in higher-end machines, such as automatic air threading, Micro Thread Control for precise tension settings, and a generous 5-inch workspace that gives users more room to handle bulky projects. Bernina added a knee lifter to this machine, too, allowing hands-free presser foot control. This model’s look — finished in a bold turquoise with a curated accessory pack — also sets it apart, clearly aimed at creative users who value both function and personality in their machines.
Bernina also unveiled a set of new embroidery hoops and accessories that reflect attention to user needs. One of the most talked-about was the new magnetic hoop, which simplifies the hooping process and reduces fabric distortion during embroidery. For quilting and in-the-hoop designs, they introduced clamp hoops in small and medium sizes, especially useful for square designs and edge-to-edge work. Another practical development was the new sock hoop inserts, which solve the problem of stabilizing and embroidering difficult shapes like socks, sleeves, or baby garments.
Taken together, the announcements from Bernina University this year point to a focused strategy: build smarter machines that enhance craft, reduce frustration, and serve a broader range of sewers, from serious quilters to brand-new beginners. Rather than leaning heavily on gimmicks or complex additions, the updates tend to prioritize genuine usability and long-term precision. Whether it’s the high-tech precision of the B 770 PRO or the intuitive simplicity of the B 335, Bernina appears to be doubling down on what it’s always been known for: machines that feel like tools, not toys.
If you’re considering upgrading or just curious which model might be the best match for your needs, I can walk you through the features side by side or help you focus in based on your sewing goals.